You don’t need to be a high end fashion publisher to make big money from sample boxes. B2b publishers such as Parking Today and Fresh Cup, the online magazine for the cooking industry, have gotten into the game. Even The Local Palate, the food culture magazine of the south, sees gift boxes as a high margin source for significant incremental revenues and brand extension. Here’s how they do it, including different concepts, cost, pricing and fulfillment.
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